Overview:

When we began our SEO campaign for a nail care and cosmetics brand, the company was already on a solid foundation with 31K organic visitors per month and 18K organic keywords. However, in just six months, our tailored SEO strategy propelled the brand to new heights, achieving 172K organic visitors and 49K organic keywords. Here’s a breakdown of how we accomplished this rapid growth.

The Challenge:

Operating in a highly competitive market, the brand needed to differentiate itself from countless other nail care and cosmetics companies. With a unique selling proposition centered around clean and vegan ingredients, our goal was to amplify this advantage while significantly increasing organic traffic and keyword rankings.

Our Approach:

We developed a comprehensive SEO strategy focusing on content creation, aggressive on-page optimization, and selective backlink building to maximize the brand’s online visibility and authority.

1. Content Strategy: Leveraging Clean and Vegan Ingredients

Objective: Differentiate the brand by emphasizing its clean and vegan ingredients while expanding its digital footprint through high-quality content.
Execution: Our content strategy focused on creating engaging, informative, and highly relevant content that appealed to both new and existing customers. Key content types included:
- Nail Color Polish Options: Detailed guides on various nail polish colors and how to match them with different outfits for every occasion.
- How-To Guides: Step-by-step tutorials on nail care, foot care, and nail styling to engage users searching for practical advice.
- Product Comparison Guides: Content comparing different nail care products, emphasizing the benefits of clean and vegan options.
Outcome: This content not only resonated with the brand’s target audience but also significantly increased keyword rankings, driving a substantial rise in organic traffic.

2. On-Page SEO: High-Volume Optimization

Objective: Optimize a large volume of pages to ensure that the brand’s key products and categories rank highly in search engine results.
Execution: We focused on a high-volume on-page optimization strategy, averaging over 50 pages per month. Our efforts included:
- Meta Titles and Descriptions: Crafting keyword-rich and compelling titles and descriptions to improve visibility and click-through rates.
- H Tags Optimization: Structuring content with relevant H1s, H2s, and H3s to enhance search engine understanding and keyword relevance.
- Keyword Targeting: Prioritizing keywords related to nail polish colors and types, as well as nail care best practices.
Outcome: The aggressive optimization strategy resulted in improved rankings for a wide range of keywords, contributing to the surge in organic traffic.

3. Backlink Strategy: Targeted Authority Building

Objective: Enhance the brand’s domain authority through strategic backlink acquisition from high-authority beauty and style publications.
Execution: With an already strong Domain Rating (DR) of 43, our backlink strategy was more focused, targeting features in reputable beauty and style magazines.
- Selective Backlink Building: Secured backlinks from high-authority sources to maintain the brand’s online reputation and improve its search engine rankings.
- DR Growth: This focused approach led to a DR increase from 43 to 47 within the campaign period.
Outcome: The selective backlink strategy bolstered the brand’s authority, reinforcing its rankings and contributing to overall SEO success.

Results:

Organic Traffic: Increased from 31K to 172K visitors per month, representing a 455% increase.
Organic Keywords: Expanded from 18K to 49K, representing a 172% increase.
Domain Rating: Improved from 43 to 47, representing a 9% increase.

Summary:

Our SEO campaign successfully elevated the nail care and cosmetics brand to a prominent position in a competitive market. By leveraging the brand’s unique selling points, executing a high-volume on-page optimization strategy, and strategically building backlinks, we achieved remarkable growth in both organic traffic and keyword rankings in just six months. This case study demonstrates the power of a well-executed SEO strategy in driving substantial digital growth.

Accelerating Growth for a Nail Care and Cosmetics Brand

455%

Organic Traffic

172%

Organic Keywords

9%

Domain Rating